Rabbel's Rad Recs #005

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Hey Rabbel Readers!

Rad Rec’s features a carefully chosen radical recommendation of artists, songs, musicians, films, products, etc.

Image from sisusocks.com

Image from sisusocks.com

Socks to Empower

Sisu socks are a brand of socks dedicated to women empowerment. You ever heard of that? They’ve transformed an ordinary item into something powerful and meaningful. We find this idea super cool and unique which is why we are featuring them in today’s blog, because who doesn’t love a funky and fresh pair of socks?!

The beautifully designed socks are made by women in various industries and sisu socks hires designers who are proud to empower women with their designs. Their blog features stories of fierce women and the business itself is owned and operated by Andrea Babic, a Sarajevo born Croatian citizen who grew up in Canada. The business supports women by donation 10% of their profit to Terre des Femmes and the Global Fund for Women.

“To the Finnish people, sisu has a mystical, almost magical meaning…you might call it backbone, spunk, stamina, guts, or drive and perseverance. It is a measure of integrity that surpasses the hardship and sees through to the end.” – Finlandia University

Sisu socks currently has three collections of designs available in their shop. The wavy and delicate Clelia Duel Mosher designs are inspired by the beauty of the female body and her passion for nature. The May Ayim Collection is inspired by her eloquent and bold soul and is represented through rich and powerful shapes and inspired by her African roots. The infinite touch of a starlit night and her funky red bob are the inspiration for the Yayoi Kusama Collection. Each of these collections are inspired by the stories of extraordinary and badass women. How cool is that? We love this combination of fashion, passion, and storytelling!

We believe that “sisu” is synonymous for woman. It is that next level endurance in the face of adversity, it is bravery, resilience, guts, badassness. It is everything she always was and everything you are. sisu socks is here to help you remember and help the world see that woman are powerful and fierce! Our mission is to spread the stories of sisu women, the underdogs who changed this world – one pair of socks at a time!
— Andrea Babic, CEO, Founder & Sock Lover